WP429
The Scary Reality of Being "Stuck in Chaos"
Category:
Business
INSTRUCTOR: Phil Kaplin
Class
Description:
Whether you are a studio owner, club operator, or independent trainer /
practitioner, there is an absolute need for mastering the concept of
entrepreneurial response. While the employee mentality positions fitness
professionals as victims, subject to changes in the marketplace, changes in
management, or shifts in the competitive landscape, a simple mindset shift
allows any fitness professional to accept responsibility for income, for client
acquisition, for client retention, and most importantly, for desirable physical
outcomes. Entrepreneurs understand that a business venture serving living,
breathing, people, even with a comprehensive business plan, begins operating in
the chaos stage, a stage that can be thrilling, exciting, and memorable. Within
90 days, chaos must transition into organization, and exceptional businesses
graduate from organization into a world of interdependence where profits and
reward increase exponentially. Remaining in the chaos phase too long leads to
financial challenge, burnout, and a dislike for operating the business the owner
was at one time thrilled about. Fitness professionals all have the potential to
master entrepreneurial response, but few ever learn the skills and techniques
that allow them to control their own destiny. In this course fitness
professionals will come to understand the mindset shift that turns victims into
winners, that turns struggling businesses into goldmines.